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Post by Pukito Mon Oct 31, 2011 5:22 pm

Many holidays are celebrated by retailers:


  • New Year's
  • Valentine's Day
  • Family Day
  • Easter
  • Spring
  • Victoria Day
  • Graduation Season
  • Summer
  • Fall
  • Back to School
  • Labour Day
  • Thanksgiving
  • Halloween
  • Remembrance Day
  • Winter
  • Christmas

This is only a listing of the major themes. As you can see, retailers have more
than ample opportunity to create displays and visual merchandising
presentations at multiple points throughout the year. The problem,
however, is how to distinguish yourself from other retailers
and prevent your displays from becoming predictable and stale. A modicum
of creativity and insight go a long way towards impressing customers!


  1. For this assignment, first think of a retail store of any kind - it
    could be your favourite clothing store, a hardware store, an auto
    dealership, anything you like, provided that it sells something (legal).
  2. Next, in either Word or PowerPoint, create a document or
    presentation separate slides or headings for any 12 of the 16
    holidays/special times of year listed above. Title your document/presentation "Catalog of Visual Merchandising Ideas".
  3. Under each slide or heading, list at least TWO visual merchandising ideas. REMEMBER, visual merchandising is NOT advertising - we are looking for ideas on how to display product or design interesting/unique displays in stores.
    Some signage MAY be involved, but we are NOT talking about 'just a
    sign.' Think about the organization of shelving/racks, colour schemes,
    props, open/closed displays, the functions of the displays (as discussed
    in Assignment 2), among many other potential options that could be involved in a visual merchandising display/presentation.
  4. Ideas may be in point-form or paragraph form, depending on your preference.
  5. Submit your completed catalog to the Assignment 3 dropbox.
PLEASE HELP. I have been procrastinating this for a long time now ):
Pukito
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Help help! Empty Re: Help help!

Post by Pukito Mon Oct 31, 2011 5:22 pm

AND THIS ONE TOO:

Assignment 5: Principles of Design


This is an individual assignment - no groups/partners.

Having now examined the principles of design, your task is now to create a series of sketches of window displays.

While this particular assignment implies a certain level of artistic
skill, I, myself, am no artist. I don't expect you to be one either.
What I do expect is that you put in the effort required to communicate
your ideas to me in this assignment. Here are your instructions:


  1. Once again, select a store that you will base all of your sketches in this assignment on.
  2. On the cover/title page of the sketchbook you will create, name the
    store you are representing, your name, the date, and the class (ie:
    period 1/period 3).
  3. In addition to the title page, your sketchbook will contain seven (7) pages. They are:

    1. Patterns OR Rhythm
    2. Balance
    3. Harmony OR Contrast
    4. Proportion
    5. Emphasis
    6. Unity
    7. Colour

  4. For each page in your sketchbook, create a full page sketch of
    a window display that demonstrates one of the principles listed above.
    (ie: one principle, one page.) At the top of each page, name the
    principle (ie: Balance) that you are trying to demonstrate.
  5. In one paragraph below the sketch, explain how your sketch demonstrates the principle you are trying to depict.
  6. You may NOT print off elements from the computer
    for this project - you are expected to use your own creativity, and own
    design ideas. Remember, this is a sketchbook, not a portfolio -
    your pictures need not be miraculously detailed ala the sistine chapel,
    but should be clear enough that anyone in the classroom could easily
    identify what you are trying to draw. Feel free to get inspired by
    visual elements online (ie: if you don't know how to draw a scarf, look
    at a picture of one and then try to draw it), but once again, you may NOT print anything off and use it in your sketchbook.
  7. Hand in your completed 8-page sketchbook to your instructor.
Pukito
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